SERP is a term that has great importance in the world of search engine optimization. It stands for search engine results page and decides whether a website is capable of attracting a high amount of traffic or not. After all, if your URL is not seen by your target group of customers when they type certain keywords in their browser, you cannot expect them to reach the site at any cost. One tool that helps you in your efforts to reach out to your target group of customers is SERP rank tracker.
This online tool that is mostly available for free can do a lot for you. First of all, it helps you in checking the Google ranking of your website. How do you know if your SEO expert is making sincere efforts in bringing traffic to your website? Well, you know his efforts are bearing fruition when you see an improvement in the ranking of your website week after week through the use of this wonderful tool called SERP rank tracker.
You can also identify the best and most popular keywords being used by your target group of customers. This will let you know whether your SEO expert has chosen the keywords carefully or not. Find out the most powerful keywords by comparing their popularity levels to include them in the content of your website. If you marvel at the ability of your competitors to catch a high amount of traffic, this tool will reveal the secret behind this phenomenon. Get rid of all those keywords that are doing nothing much to catch new visitors to your website and replace them with those that are popular among your target group of customers.
Find a SERP rank tracker that suits your requirements and use it every once in a while to aid in your SEO efforts.